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Monday 22 June 2015

The new kid on the block; "Strobing"

From the top, let me apologise for being absent last week. I shirked all responsibilities and took a week off work and blogging, as you do! Of course yous missed me like crazy, so naturally enough I have some making up to do.

During my week away from functioning as an actual human being I was plenty busy catching up on Youtube and Instagram. The latter brought my attention to a technique knowing as "Strobing". Me being the beauty addict that I am, I looked into it further. The look consists of a sheer to medium coverage base with highlighting products placed on the high points of the face. What this does is reflect light only where you've applied the product to subtly lift and define the features. The skin appears healthy and dewy while the face still has dimension, but without heavy contouring. Where possible, people tend to use cream highlighters to maintain a natural, seamless finish. The whole idea is to shape the face without using a lot of product.


Some are heralding this as a new-found miracle, while others are of the opinion that this has been around for ages and we were all too busy contouring ourselves and hiding our true identities behind full coverage foundation that we didn't even think about lightweight, translucent wondrousness.

Personally, I think this is a classic marketing routine that happens every year. Summer trends very rarely wander off a certain track. You have tinted moisturisers, BB creams, sheer lip and cheek colours (usually creams and gels) all coming out around the same time. To me this make sense as no one wants to be wearing a full face of war paint in upwards of 25 degree heat. Talk about creating a rod for your skincare routine.

The clever clogs behind advertising and retail promotion have to find new ways to excite us year in and year out to ensure that we continue to buy these new products. "Strobing" is this year's answer to "dewy skin","illuminated skin," "a natural sunlit glow", "a healthy sheen" ad infinitum. I think the name is really appropriate given that seventies disco glamour is definitely back with a bang (as made evident by MAC's upcoming "Le Discko" collection and the current fashion trends we're seeing) so why not call to mind disco lighting and the gorgeous seventies glow that made everyone look so soft focus and sultry?

Whatever name is being put on it, I'm in. I love it. I love everything about strategically highlighting the skin so that you look radiant and glossy. I love pairing it with bronzer and looking like the sun loves me. With that said, let me show you some of the tips and tricks I have for using different kinds of highlight this summer so that you can get'cha glow on!

Shown above; MAC Mineralize Skinfinsh in "Lightscapade", Sleek Makeup Precious Metals Highlighting palette and Benefit Cosmetics' "High Beam"

When doing this look you want to take three things into consideration; the Formula, the Placement, and the Finish. 

Formula. 
As I mentioned in a previous post about foundation, the formula of a product is how it comes in the packaging. You have three main formulas for highlighters and illuminators; powder, cream and liquid. All three have different benefits and different ways to be used. 
  • Powder; These products last the longest on the skin. They're best suited for oily skins or those who want their make up to stay put as long as possible. These are best used after you've set your base with a powder, or directly over a matte base. This will stop the product underneath from catching and will help with blending. 
  • Cream; These products tend to have the most colour intensity and pay off. These are best used over the top of your base, but definitely don't use powder under these. The cream will melt into the liquid or cream you have on underneath and give you a really natural, seamless blend. Best used over something that doesn't set matte. These work really well to add luminosity to dry and dull skin.
  • Liquid; These babies can generally be used under or over your base. Some can even be mixed into the foundation to add a less intense all-over glow. Again, I would use these without any powder underneath and I'd steer clear of using them over anything that sets to a matte finish. Liquid highlighters tend to look softer than cream versions but will add similar oomph to a thirsty, dull skin. 
Placement.
Where you place the product is going to make a big difference, similar to contouring. You want to bring forward the highest points of the face but keep everything in proportion. The best places to highlight are the tops of the cheekbones, the brow bone, just above the arch of the eyebrow, the bridge of the nose and the cupids bow. 
What you want to do is make sure that you're applying the right amount to each area. For example if you wanted to make your nose appear slimmer, apply a thin line down the centre of the nose. This will make the nose appear as though it comes to a thinner "peak" across the bridge. Similarly if you felt that adding highlighter above the brow wouldn't suit your features then by all means skip that part. 
Even without deeper shades to carve out the hollows of the face, we're still shaping with this technique. There are plenty of contouring guides across the wide, wide web. I'd totally recommend checking them out, but pay more attention to where you're highlighting and lifting rather than hollowing out. A little trick I love is to use a matte powder, either translucent or matching your base, where you don't want shine. This will help to contain the glow to those more complimentary locations. 

Finish.
The last thing to think about is the "finish" or how the products look on the skin. Do you want a high intensity sheen? Are you comfortable with something a bit more low key with a soft, satin glow instead? Is it a appropriate to receive Holy Communion looking practically bio-luminescent? Just some things to consider...  
If you're a little bit more timid, work with small increments of product. I always say you're better off starting small and building your colour and intensity rather than applying too much and wearing the face off yourself with a wipe trying to put things back in order. I'd recommend a powder highlighter to anyone looking for something more natural.
On the opposite end of the scale, if God-like glow is your thing then definitely check out cream illuminators. They blend gorgeously into the skin but impart far more sheen and shimmer than other fomulations in my experience. But do be careful and start with less than you think you need. These blend really well and can sometimes get out of hand. A little practice will set you right, though. 


With all of that said and done the only other advice I can offer you is just to jump in the deep end, bag yourself the necessary products and give it a go! This look is one that anybody can wear and it will look absolutely knockout, don't be afraid of the light! 

If you do give this a go please please pleeeease tag us on twiiter @threescompanybb or Instagram @threescompanybeauty and let us see!

Until next time,
glow get 'em! (Pun central...)
J x 

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